1. Client – Pick N’ Personalize

Seo Pro Company Appraisal:

Seo Pro Company’s P.P.C management service and support have been superior. Their personalized service and highest level of professionalism allowed our company’s sale to go from 2k a day to 4k a day in less than 3 months.

Brian Lam, President, Pick N Personalize, LLC

Client:

Pick N’ Personalize is an online gift store that has been in business for over 2 years, offering finest selection of unique and elegant gifts for various occasion and events with a caring personal touch and have been proactive in moving with the times and keeping up with latest trends.

Challenge:

When the campaigns were handed over to Seo Pro Company, we identified many potential areas for improvisation. Their existing campaign was not organized properly and all paid traffic was going to their home page. Also it seemed that their keyword bid management was irregular. Plus they were bidding on very generic keywords. This was causing problems because their ads were displayed for lot of irrelevant search terms and this was costing them money. It was also affecting CTR (click through rate) and significantly increasing the overall cost of the campaign.

Solution:

Initially we launched a separate campaign. Instead of targeting general keywords we selected specific keywords. For those specific keywords we created special landing pages. This allowed visitors to land on the exact product page which he/she was searching for. We also started controlling the budget by adding more and more negative keywords in the campaign. This improved the CTR (click through rate) which helped us buy good ad position at lower rates.

Results:

We saw immediate increase in number of sales. According to Brian Lam, “Seo Pro Company PPC management service and support have been superior. Their personalized service and highest level of professionalism allowed our company’s sale to go from 2k a day to 4k a day in less than 3 months.”


2. Client – Monogrammed Gifts

Seo Pro Company Appraisal:

We had several conversations with them regarding various aspects of the campaign, like the keywords, and we were surprised at the way they responded with so much precision.

Bill Vaughan’s, President, Monogrammed Gifts

Client:

Monogrammed Gifts offers a variety of engraved gifts and personalized accessories like photo frames, pill boxes, serving pieces, key rings, etc. suitable for any occasion. Each gifts can be personalized for a minimal charge by adding a name, company logo, or custom design. They have been selling unique & personalized gifts for past several years.

Challenge:

The main challenge of this campaign was to maintain cost per conversion below $20. What this means is that client can spend $20 on advertising on a single product. If the figure went above $20 then the entire campaign becomes too expensive and an unaffordable proposition for Client.

Solution:

When we took over, the campaigns were properly organized. However, we observed that the campaign ad text didn’t reflect discount offers which were available on client website. We started testing a few Ads with different promotional texts mentioning discounts. These new ads performed much better than the old ads. This helped us increase click through rates (CTR) and decrease the cost per conversion. Hence we were able to maintain the cost per conversion well below $20.

Results:

Over a period of time we saw a steady increase in number of conversions without going over the required cost per conversion ratio of $20. In Bill Vaughan’s own words “We had several conversations with them regarding various aspects of the campaign, like the keywords, and we were surprised at the way they responded with so much precision”.


3. Client – About CSI ( First Data Corporation )

Seo Pro Company Appraisal:

Seo Pro Company has used a very thorough approach to PPC management. Seo Pro Company have used all the feed back we had given them about the lead quality, as well as doing their own research to bring our cost per sale down from well over $200 per sale to less than $100 per sale. Obviously, this has saved us a significant amount of money as well as the time we were spending on poor leads.

Dan Arndt, Principal of About CSI

Client:

First Data independent sales is a wholly owned subsidiary of First Data Corporation (NYSE: FDC) and is an industry leader in credit card processing for traditional and Internet businesses. They offer merchants competitive pricing, customer service 24 hours a day, 7 days a week, in 140 languages and dialects, and one of the largest credit card fraud, loss prevention and chargeback departments in the industry.

Challenge:

There were two main problems with client’s Pay Per Click campaign. First the cost to acquire a single lead was $200 – which was way too expensive. The second problem was that client consistently received bad leads which were driving up the overall cost of the campaign.

Solution:

When the Seo Pro Company team took over the account, we noticed that the campaign was organized properly. Hence adding keywords to the campaign was easy. However we probed the client, asking him about his target audience. The feedback helped us eliminate few of the bad leads. It also helped us add a lot of negative keywords to the campaign which helped to further decrease the cost per lead.

However, after closely monitoring the account, we also realized that there was significant Click Fraud on client’s account. We identified the networks and ips which were generating fraud clicks and submitted that report to both Yahoo and Google. After persistent follow ups we were also able to receive partial refunds from both the engines.

Results:

O Initially there was a drop in overall traffic because we were eliminating a lot of costly bad terms and eliminating click fraud ips and networks. But the cost per lead decreased and the overall quality of leads improved significantly.

Dan says, “Seo Pro Company has used a very thorough approach to PPC management. Seo Pro Company have used all the feed back we had given them about the lead quality, as well as doing their own research to bring our cost per sale down from well over $200 per sale to less than $100 per sale. Obviously, this has saved us a significant amount of money as well as the time we were spending on poor leads.”


4. Client – Lobster Any where

Seo Pro Company Appraisal:

“Seo Pro Company has really cut down our wasted clicks and found some bargain keywords that have increased our customer acquisition. They are excellent at focusing on terms that find buyers not browsers. We saw immediate results. And it keeps getting better. Seo Pro Company has done a great job in researching keywords that generate business.”

Joe Bowab, President, Lobster Anywhere

Client:

LobsterAnywhere.com has shipped New England’s finest lobster, unique dishes and award winning chowder and seafood to discerning customers across the United States, overnight, for over six years. They are a gift company specializing in fresh seafood. LobsterAnywhere.com has delivered live lobster and fresh seafood to places as faraway as North Pole, AK. They are not just a lobster company. They also ship their own chowder, bisque, and specialty products.

Challenge:

Initially the Pay Per Click campaign was managed in-house. However client did not have enough time to monitor and update the campaign. There were many keywords which were getting clicks but those clicks were not converting into sales.

Results:

The results were immediate and the campaign started delivering more and more conversions thereby improving performance by every week. This is what Joe Bowab (President, LobsterAnywhere) has to say, “Seo Pro Company has really cut down our wasted clicks and found some bargain keywords that have increased our customer acquisition. They are excellent at focusing on terms that find buyers not browsers. We saw immediate results. And it keeps getting better. Seo Pro Company has done a great job in researching keywords that generate business.”


5. Client – eFavorMart Case Study

Seo Pro Company Appraisal:

“In any event thanks…you guys are really great! Your overall way of managing our PPC campaign especially the keywords identified by you, really worked for us and brought in customers looking for particular items which only we or few other vendors have. This really helps lower the cost per order of PPC.”

Mitchell Su , Owner, eFavormart

Client:

eFavorMart is one of the largest importer, distributor, and wholesaler of wedding products on the west coast of USA. With great selection, extremely affordable prices and swift delivery straight to home, buying wedding favors at eFavormart makes a pleasurable experience.

Challenge:

When we took over the project, there were some campaigns which were generating a large number of sales orders. All campaigns focused only on best selling products. However there were a large number of other products which were not being advertised.

Solution:

After looking at the campaign performance of best selling products, we thought “If it ain’t broke, don’t fix it”. But in order to increase overall sales, we started a new campaign and started advertising other fast moving products. We spent considerable time in selecting less competitive keywords and backed it up by creating product specific landing pages.

Results:

Due to addition of Seo Pro Company campaign, we found that the overall conversion rate started improving and it helped increasing their Return On Investment. Mitchell Su, owner of eFavorMart says “In any event thanks….you guys are really great! Your overall way of managing our PPC campaign especially the keywords identified by you, really worked for us and brought in customers looking for particular items which only we or few other vendors have. This really helps lower the cost per order of PPC.”


Want to get benefit as all those businesses did while using our services. Contact us today and get your free quote to start with or Just call us at +1 716-513-4522

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